Make mistakes with your own online shop
The own online shop must become a success. A topic which concerns a lot of people. If your own online shop is to be a success, then it is of course very important to deal comprehensively with the most common mistakes.
In this guidebook we would like to point out some of the most frequent mistakes which can arise when creating and operating your own online shop. Especially inexperienced shop operators often have sources of error that can affect the success of the shop.
Overestimation of design and technology
For many shop operators, it is particularly important to design the appealing design. Of course, technology also plays an enormous role. But who puts too much emphasis on technology and design of the online shop will quickly lose sight of the essential things. Of course, the design is correspondingly important, because it is considered the packaging of the products. The design of the online shop should not fall under the table. As a shop operator, you should invest a great deal of energy here. But the attention must fall also on the other ranges of the Shops. If you can guarantee good technology, you will also get error-free use.
Registration and registration for purchase
Many customers complain over and over again that one must complete the registration for the purchase in an online shop. At the latest when you are in the shopping cart and go directly to the checkout comes the inevitable registration area. This disturbs many customers, because it does not only take time, but the customers must remember passwords and user names. It is not uncommon for the second click to forget the password when visiting the site. That’s why online shops should consider offering their customers the opportunity to shop as guests. This not only pleases the customers, but also makes the ordering process much easier.
Poor navigation and few payment systems
Another error is of course the bad navigation in the shop. If the shop navigation is very confusing it can quickly lead to frustration with the buyer. So it is very important not only to deal with the design, but also with the pure navigation. Customers should reach their desired objects very quickly or find a corresponding search function. Of course, payment systems also play an enormous role. Many customers today rely on well-known systems such as PayPal or Sofortüberweisung. Those who do not offer these payment systems are already completely excluded from online trading. Many payment systems ensure that customers feel comfortable in an online shop.
Home page and product information
The start page and the product information are also afflicted with many sources of error. Numerous operators of online shops forget that the start page is the welcome package for the customer. So there should be a lot of information on the start page. This includes, among other things, pictures and content. With the product information most errors happen frequently. Here Shop operators forget to be naturally completely individual. It helps no on-line Shop, if the product descriptions are not convincing. They must address the reader, arouse his interest and give all information back, so that the customer completes this purchase. With many products not only the description of the actual product can be, but also the pictorial material. Companies should take special care that the product images are appealing and have a lot to show. Videos and 3D views are very popular.
Newsletter and new customer bonus
The newsletter is a highly controversial topic. Some can’t do without it, others just find it annoying. But the newsletter belongs to every company. Of course this should be particularly well equipped. With information to the enterprise or to different actions one can arouse the interest of the customer. Who sends out too many newsletters ensures that customers are quickly annoyed. Therefore it is the be-all and end-all to use the newsletters sparingly. Who would like to operate an online shop should also deal with the newsletter. The same applies to the new customer bonus. Who is new customer should be rewarded. Because then shopping is not only fun, but as a buyer one binds oneself to the company. With a small discount or with a small gift this possibility can be ensured already outstanding.
Conclusion on the most common errors
The biggest mistakes in your own online shop are quite diverse. Not only can you use the newsletter incorrectly, but you can also integrate customer forms that are too long. The sources of errors should be excluded. This is not always easy, because many online companies overlook their own mistakes. An individual view of an outside person can help. The own family or friends can be merged here particularly well.